Bang & Olufsen – Beolab 90

Working together with E-Types we prototyped and delivered the content for the Beolab 90 online configurator.

Client: Bang & Olufsen

Agency: E-Types

Our work: 3D/animation, compositing, colour grading and package

Henry T Ford must be turning in his grave. The famed industrialist famous once said, “People can have the Model T in any colour – So long as it’s black”. Well Henry, that just doesn’t cut it in today’s world.

Product customisation and choice are the new norm. Communicating the array of choices available to the customer presents a challenge however. That’s where on-line configurators come into play.

Take it for a spin

Together with E-Types and Bang & Olufsen, we provided the visual content for their newly launched Beolab 90 configurator. Take a look for yourself, click the link below.

Customise your beolab 90

Working closely with E-types we were able to advise, prototype and deliver the frames of the beolab 90 as it turns through 360 degrees.

This task was a really great blend of our technical and creative services. Utilising our tightly integrated CGI and post-production workflows, we built a flexible imaging system. This meant we delivered a wide variety of product options in a way that was efficient, flexible and code-friendly.


Get in touch to discover how 3D and post-production are the perfect partners in creating online configurator content.

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