Dan Dryer – Premium feel
Red Dot design winning Björk product range gets the premium treatment.
Our work: 3D & retouch
Products rarely operate in isolation. Ideally, they should be presented in a context where the function and values of the product shine through. Sometimes it’s not easy to find that ideal location or setting.
This was the case for Dan Dryer and their premium BJÖRK product range. As a red dot winning design, the BJÖRK range features a simple elegant design and premium materials. We were not only able to replicate their product using their design data, but also place it in an environment that complemented and enhanced the core values of the brand.
“The Björk product family features award-winning design so deserves a special level of presentation. The Image Faculty delivered this through their technical expertise and a great eye for detail.” – DAN DRYER A/S
The importance of design in context
We were sensitive to what makes this product range so appealing. Simplicity is a common thread that runs through Scandinavian design, so we produced a simple setting that featured high specification materials with quality finishes. The colour palette was purposely muted and in-tone with the product. This helped give the whole image a distinctive style that enhances the products.
Dan Dryer’s design data provided an excellent starting point for producing photo-real product shots. We’re practised at taking such data through our CADline process, making it suitable for use in print, animation and all forms of digital delivery. So no matter where Dan Dryer decides to take the product in the future, we’ll be there to provide flexible, high-quality content to support their sales efforts.