Orbit Red – Anti Smoking Campaign


It’s all in the detail for this striking anti-smoking image.

Client: Sundhedsstyrelsen

Agency: Orbit Red

Photographer: Martin Juul

Our work: Retouch

Death is back in fashion. Whilst we’re all aware of the dangers of smoking, official statistics show that the numbers of smokers have started to rise again in Denmark. This striking concept by Orbit Red, visually plays with the personal cost of smoking.

Martin shot a number of people in various positions, so they could be composited into the cigarette ash. By posing them in a number of ways and from different angles, we had a wealth of material to work with in retouch. By careful selection and blending, we interweaved the figures with the cigarette photography.


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