This series of content and images for Steel Series is a great example of how we’ve taken purpose built 3D assets and used them in multiple ways.

Custom build

Our starting point was to build 3D models from reference images and product samples. These where then shaded and textured for a photo-realistic look.

We purposely worked the products so they were suitable for both high resolution stills and animation. This meant extra care was taken with the leather and various plastic finishes so that they reflected their real-world counterparts correctly. High resolution texture maps that could hold up to close scrutiny where also required. Once our 3D builds were signed-off as ‘product correct’ the fun could begin.

A dynamic 360 degree product tour

The key features of the Steel Series 8000 headphones are highlighted in this energetic product 360. Using dynamic camera moves and animated call-outs the viewer is introduced to the product in an engaging way.

The production process for the animation went through several stages. We created a storyboard, then a 3D animatic in pre-production allowing the client to have feedback and input on the direction of the action. We then moved onto the production of the final animation, finessing the motion and lighting. The resulting renders where then composited, given a cool ‘techy’ look and animated call-outs added.

A more hands on approach

A major benefit of having virtual versions of your product is the ability to present it in new ways. Augmented reality, virtual reality and on-line interactive presentations are becoming increasingly popular. These new techniques are driving customer engagement whilst offering business a fresh way to communicate with their target market.

For Steel Series we took the 3D model that would be used for still images and further processed it for real-time viewing. The result scan be experienced below, hit the play button to interact with the Sensei mouse.

Dramatic stills

We then produced a series of high-resolution print ready images that show the mouse in luscious detail with complimentary lighting. Our knowledge of photographic techniques mean we follow real world principles when it comes to lighting products. We self-generated a HDRI studio lighting setup using soft boxes and gradient lightsources to highlight the products major surfaces.

Further light sculpting was achieved in final retouch, emphaiszing the products materials and distinctive silhouette.